A couple of months ago I
discovered potentially the most dangerous shop in terms of the damage it will undoubtedly
do to my monthly ‘shopping fund’ (already much larger than it ought to be!). One
of my best friends is Swedish and I’ve lost count of the number of times I’ve
asked myself how does she just look
so effortlessly cool all the bloody time?
So as a long term admirer of
Scandinavian-chic I took a trip to central London to visit the new UK branch of
Swedish store & Other Stories. From
the people behind Cos (and also H&M although you wouldn’t know), the
clothes by & Other Stories are absolutely beautiful and allow you to tap
into the structural simplicity of Scandinavian style.
The layout of the shop is
refreshingly devoid of the clutter you can find in huge flagship stores with
the feel and look of a spacious designer presentation room. From makeup to
lingerie, no piece is what it seems at first glance with clever cut out details
making basic stable wardrobe items really special.
After taking half the store to
the changing room and leaving with heaving bags, I continued to trawl through
their website and discovered so much more!
Peplum Silk Top |
Sporty Bra |
Open Back Dress |
Peplum Vest |
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